What the world needs now…Is a little more Crafthouse by Patrick Jean-Baptiste

As we move into July, I think about the month’s holiday that for a moment brings everyone together, a day people have circled on their calendars to celebrate disruption in the status quo. Of course, I am talking about the anniversary of the launch of Crafthouse Cocktails. The first public pouring of Crafthouse Cocktails was seven years ago, on July 22, 2013 and the world was different then: Tik Tok was the sound your clock made; ZOOM was an old PBS kids TV show; Yeti was another name for Bigfoot.

From day one, the culture of Crafthouse Cocktails has been comprised of two things: Hard work and FUN! We have had bumps in the road, we have had disagreements and we have had massive success. Above all, we have laughed…a ton! I have come to know that only by meeting our challenges head on, maintaining a commitment to our convictions and starting each day with a positive attitude, do we, as a collective, move through each day feeling that we have really accomplished something.

I am fortunate and uplifted by the fact that I am surrounded by people in my home and work life that are principled and trust that if you do good things, good things will happen. I also appreciate that we never stop asking how we can be better.

When we all look back at this seventh anniversary of Crafthouse, I expect we will all remember which Crafthouse Cocktail we were drinking and that regardless of which flavor, we recognize that each one is what contributes to a meaningful experience for us all. I guess what I am saying is that as I look around me today, I am wanting the world to be a little more Crafthouse.

Patrick Jean-Baptiste

President, Crafthouse Cocktails

Today's Changing Climate

When we started Crafthouse Cocktails over 6 years ago, we knew there would be a day when people would desire a quality alternative to beer and wine in the comfort of their home and when different venues would be looking for quality, consistent and convenient cocktails as part of their beverage programs.  

As we continued to make progress in those two areas, the world suddenly changed.  We all hope the post-pandemic life resumes to one we once knew - a healthier way of life involving socializing, celebrating special occasions, and connecting with others in-person. We need to get all restaurants, salons and other services back up to full capacity as soon as it is safe to do so, as they depend on us and we depend on them.  We feel for all of you. 

People ask about how it has affected our business.  We are like so many others who had to pivot our business model since our core customers in 2020 were mostly in the travel industry.  Our team worked hard and we were able to enter more into the retail space in March.  Now we are beginning to see success as people are entertaining more in the home (and certainly have plenty of reason to drink).  In terms of bars and restaurants, we also saw Crafthouse’s success in those environments where they weren’t able to execute a quality cocktail.  Today, even restaurants with the most sophisticated bar programs are reaching out as everyone is trying to limit their touches on a product and our safe and sealed format is the perfect solution. 

The world is experiencing many challenges right now with the coronavirus and other social issues.  If there is something positive that can come out of this, it will be everyone’s ability to appreciate their family, friends and community more and show the love and support needed to progress as a society.  We at Crafthouse hope for nothing more than that and will continue to try and bring people together through our delicious cocktails and our daily interactions.

Cheers Everyone,

Matt