Today's Changing Climate

When we started Crafthouse Cocktails over 6 years ago, we knew there would be a day when people would desire a quality alternative to beer and wine in the comfort of their home and when different venues would be looking for quality, consistent and convenient cocktails as part of their beverage programs.  

As we continued to make progress in those two areas, the world suddenly changed.  We all hope the post-pandemic life resumes to one we once knew - a healthier way of life involving socializing, celebrating special occasions, and connecting with others in-person. We need to get all restaurants, salons and other services back up to full capacity as soon as it is safe to do so, as they depend on us and we depend on them.  We feel for all of you. 

People ask about how it has affected our business.  We are like so many others who had to pivot our business model since our core customers in 2020 were mostly in the travel industry.  Our team worked hard and we were able to enter more into the retail space in March.  Now we are beginning to see success as people are entertaining more in the home (and certainly have plenty of reason to drink).  In terms of bars and restaurants, we also saw Crafthouse’s success in those environments where they weren’t able to execute a quality cocktail.  Today, even restaurants with the most sophisticated bar programs are reaching out as everyone is trying to limit their touches on a product and our safe and sealed format is the perfect solution. 

The world is experiencing many challenges right now with the coronavirus and other social issues.  If there is something positive that can come out of this, it will be everyone’s ability to appreciate their family, friends and community more and show the love and support needed to progress as a society.  We at Crafthouse hope for nothing more than that and will continue to try and bring people together through our delicious cocktails and our daily interactions.

Cheers Everyone,

Matt