With graduation season in full swing and Memorial Day weekend right around the corner now is a better time than ever to start easing back into socializing with larger groups. Numerous states have loosened their limitations on social gatherings, and with the new changes in CDC guidelines many people are finally starting to venture out of their homes and smaller social circles. This is the moment we have been waiting over a year for, and it is so exciting to finally see people being vaccinated and the country returning to somewhat normalcy.
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The joy surrounding Halloween continued to evolve once I had kids. Not only do they give me a valid excuse to still dress up, but watching them enjoy Halloween and knowing that they will journey down a similar path brings a certain level of satisfaction and affirmation that I am doing my job as a parent. Of course, this year our world is quite different and October 31st will not look the same. The kids will hang with just a few of their closest friends and I will be with a few of mine, sitting back and telling stories of Halloween’s past and enjoying a few Crafthouse Cocktails. Cheers to that and cheers to Halloween as we know it in 2021.
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People often ask how we choose which cocktails make the cut to become a Crafthouse Cocktail. I suppose most big brands hire marketing firms, conduct focus groups (I’ve been on those panels many times...they never listen to us anyway) and look at piles of data for which flavors are trending. We weren’t trying to create a new brand simply for the sake of making it. We kept hearing our guests express the desire for great quality cocktails when they weren’t at our bars and decided to do something about it.
This liquor supplier thing is a tough business. There are people who make it look easy, but for most of us it is a daily grind until you reach a high level of success, and then it’s still hard. I’m not saying I don’t love it because I do. I bring this up because this job often requires a lot of travel to make sure we are operating as effectively as possible and maintaining and building relationships is all a part of the business. Right now, I am traveling as safely as possible in Georgia, checking on some of our amazing partners and working with our distributor to secure additional placements in both retail stores and locations where Crafthouse offers the option of a perfectly balanced and high quality quick cocktail while offering low touch and consistency, for resorts and movie theaters.
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