People often ask how we choose which cocktails make the cut to become a Crafthouse Cocktail. I suppose most big brands hire marketing firms, conduct focus groups (I’ve been on those panels many times...they never listen to us anyway) and look at piles of data for which flavors are trending. We weren’t trying to create a new brand simply for the sake of making it. We kept hearing our guests express the desire for great quality cocktails when they weren’t at our bars and decided to do something about it.
Want to turn up the heat in a room full of bartenders? Simply chime in with your recipe for the venerable Old Fashioned.
Standing tall, center stage in the current cocktail renaissance, the Old Fashioned boasts as many iterations as it holds devotees.
How do you make an Old Fashioned? Your answer tells me more than just your taste preference. Where you hail from. Whether you spend formative years with the Brady Bunch, Friends or Mad Men. Your grandparents had a summer cabin in Sheboygan, Wisconsin…I know. It’s written all over your drink order.
Read MoreWorking in a company where you are the only woman has its privileges. One of them being that when you ask for good Father’s Day gift ideas, you get a great response. While I am accustomed to buying for men (1 dad, 1 husband, 3 brothers, 1 brother in-law, 1 father-in-law), sometimes a girl needs fresh ideas. We came up with so many great ideas, I decided to compile and share them on the blog. So here goes, the first ever Crafthouse Cocktails Father’s Day Gift Guide.
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