Posts tagged alcohol
Graduating With Crafthouse Cocktails in Hand

With graduation season in full swing and Memorial Day weekend right around the corner now is a better time than ever to start easing back into socializing with larger groups. Numerous states have loosened their limitations on social gatherings, and with the new changes in CDC guidelines many people are finally starting to venture out of their homes and smaller social circles. This is the moment we have been waiting over a year for, and it is so exciting to finally see people being vaccinated and the country returning to somewhat normalcy.

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How a Crafthouse Cocktail is Born

People often ask how we choose which cocktails make the cut to become a Crafthouse Cocktail. I suppose most big brands hire marketing firms, conduct focus groups (I’ve been on those panels many times...they never listen to us anyway) and look at piles of data for which flavors are trending. We weren’t trying to create a new brand simply for the sake of making it. We kept hearing our guests express the desire for great quality cocktails when they weren’t at our bars and decided to do something about it.


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